• Introduction
• Data Protection Act 1988
• How do we receive your information?
• Use and collection of  your personal information
• Informing you about our products and services
• Purchasing products through our web site
• Our website and its security
• Use of cookies on our website
• Disabling/Enabling cookies
• Providing information to us
• Contact us

This is the privacy policy of Chester Motorrad.  We may update this privacy policy from time to time by publishing the amended version on our website.   This privacy policy applies to personal information we hold about individuals.  It does not apply to information we hold about companies and other organisations.

We take the privacy of your personal information very seriously and will only use your personal information in accordance with the current data protection law in the UK and this privacy policy.

In the interest of clarity, Chester Motorrad is not a finance company. However, Chester Motorrad does offer finance provided by third parties.

• when you contact us either directly or via our website, particularly when you make a purchase using our web site or our sales and service team, whether to request information for a BMW motorcycle or products, our services or to make an enquiry or other request,
• occasionally from other third parties who may lawfully pass to us information about you.

In general you can visit our website without telling us who you are and without revealing any information about yourself. If, however, you use our site you will need to register and you will be asked to provide certain information such as your contact details. We will store this data and hold it on our main computer or otherwise.

We may use your information that you provide (which we receive from you or third parties or learn from the way you use our products or services) for a variety of purposes, including:

• to register you with our website and to administer it,
• to provide or manage any information, products and services you have asked for,
• to help us identify you when you contact us,
• for general administration purposes,
• to help us improve the quality of our services,
• to help us detect and prevent fraud and money laundering,
• to help us recover debts,
• to carry out analysis and customer profiling, and
• to identify other products and services which might be of interest to you and to inform you about our products and services (please see below).

We may share your information for any of these purposes with:

• our principal BMW Motorrad,
• our carefully chosen business partners who provide products or services,
• our service providers and agents who perform services on our behalf, such as credit card processors and data management firms.

We may also pass your information to third parties:

• if we have been asked to provide information for legal or regulatory purposes,
• in relation to existing or future legal proceedings,
• in the process of selling one or more of our businesses or to anyone to whom we may transfer our rights under any customer agreement we have with you,
• for the purpose of preventing fraud/loss, for example to fraud prevention agencies.

If one of these organisations is outside of the European Economic Area we will make sure they agree to apply the same level of protection of your information as we are required to apply in the UK.

NB If you use the services of Chester Motorrad to apply for finance from a Finance company, please refer to any Terms and Conditions applicable to the relevant Financial Services Company, Credit Reference and Fraud Reference Agencies that will use your information both when you apply and during the course of your finance agreement with the relevant financial company.

We may use your information to contact you with news on Chester Motorrad activities, BMW motorcycles and other products and services (provided by us or our carefully selected business partners) which may be of interest to you and occasionally for market research purposes.

We may also pass your information to our principal, BMW Motorrad and our other business partners for these purposes.

We, and these other parties, may contact you by post, phone, email, SMS and other electronic means.

The range of products and services offered by us, our principle BMW Motorrad or selected business partners include:

• BMW motorcycles,
• motorcycle related products and services, including (amongst other things) motorcycle finance, leasing and ancillary insurances, motorcycle accessories, motorcycle emergency service, motorcycle warranties and motorcycle insurance.

You can opt out of receiving marketing communications from us on BMW motorcycles and other products and services by ticking the appropriate box (if providing your information on this website) or at any time by calling us on telephone number +44(0)151 373 4802, or writing to us at:

You can also contact us at the above address or telephone number if you have previously asked not to receive marketing communications but would now like to hear from us with news on BMW motorcycles and other products and services.

We will only send you marketing communications by email or other electronic means if you give us your agreement to do so. For example, we may inform you when inviting you to provide your email address that by providing your email address you will be indicating your agreement to receive marketing emails. If you give us your agreement and subsequently wish to opt out you can do so by clicking the unsubscribe link which we include on all our marketing emails or you can contact us at any time at the address or telephone number above.

Browse our store and add any items that you wish to buy into the shopping cart. After you have finished your selection, click on 'Checkout' and you will be asked for the relevant details that we need to be able to complete and dispatch the order.

We recommend you read our Terms and Conditions with regard to making purchases using our website

For orders placed over the telephone we accept payment by the following credit and debit cards; Connect, Delta, Electron, Maestro, MasterCard, Solo, Switch and Visa.

For orders placed over the internet our website uses Google Checkout to process your payment. Google Checkout accepts major credit and debit cards with the following logos, Visa, Visa Electron, MasterCard, Solo, and U.K. Maestro.  Buyers enter their credit or debit card information when they first sign up for Google Checkout and can select their preferred payment type during checkout.

Order verification

This is with particular regard to parts and accessories, it is very important that you are confident that the parts or accessories you are ordering will fit the model, year and serial number of your BMW motorcycle. If in doubt, please contact us to help you in selecting the right part or accessory for your motorcycle.

Tax Charges

VAT at the rate of 15% is included where applicable.

Internet Credit Card Security

Internet payments are made using Google Checkout which has been certified as compliant under Payment Card Industry standards.  Your full card details are never revealed to Chester Motorrad or stored on our web server.  Read benefits of Google Checkout  https://checkout.google.com/buyer/tour.html?hl=en&gl=GB

Reaching Us with regard to your order

If you need to reach us, please email us using the link on the store page, alternatively, you can call on +44(0)151 373 4802 or fax us on +44(0)151 357 2304 or write to us at:

Returns Policy

Your rights to return goods are protected under the EU Distance Selling Directive 97/7/EC, amendment SI689/2005 which can be found at http://www.hmso.gov.uk/si/si2000/20002334.htm

We try to keep our website secure.  However you recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.

Our website may contain links to other websites outside of our company. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites. When you click on one of these links, you will be transferred out of our Web site and connected to the Web site of the organization or company that you selected. Because Chester Motorrad does not control these sites, even if an affiliation exists between our Web site and a third party site, you are encouraged to review their individual privacy notices.

A “cookie” is a piece of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number.

When you visit our website we send you a cookie. We may use cookies in the following ways:

• to help us recognise you as a unique visitor (just a number) when you return to our website and to allow us to tailor content of our site to match your preferred interests;
• to compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.

Two types of cookies may be used on this website: session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for longer ( how long will depend on the lifetime of the specific cookie).

Some of our Web pages may also contain electronic images known as Web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.

Cookies are also used by our e-store on this web site to keep track of the contents of your shopping cart, to store delivery addresses if the address book is used and to store your details if you select the 'Remember Me' Option. They are also used after you have logged on as part of that process. If you disable cookies in your browser, you will be unable to place orders or benefit from the other features that use cookies. Data collected by this site is used to:

1. Take and fulfil customer orders
2. Administer and enhance the site and service
3. Disclose information to third-parties for goods delivery purposes

You can accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

You can find Information on how to disable or enable cookies by visiting www.allaboutcookies.org

If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.

You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.

You have a right to ask what information we hold about you (as defined under the Data Protection Act). Please make this request in writing to our address below. We will charge you a small fee for this (the statutory fee is currently £10), a cheque for which should be enclosed with your letter.

You may contact us at the address below for these purposes.