Choose your new BMW at Chester Motorrad

National news

TIME TO RIDE IN STYLE

13/04/2012

With the New Season officially starting across Europe, it’s time to dust down your motorcycle and rider equipment and head down to your local BMW Motorrad dealer to see all the new products that have been designed and manufactured to make your motorcycling experiences even more pleasurable.

Aside from the new machines – of which there are many, including the new RR, Maxi-Scooters, G 650 GS Sertão, R 1200 GS Rallye, K 1300 S HP Special Edition and more – a whole selection of new clothing products and accessories awaits you.

Simply categorized as ‘RIDE’ and ‘STYLE’, the collections are, as you would expect, high-quality products designed for a variety of uses. RIDE products include helmets, suits, jackets, trousers, boots, gloves, functional performance clothing, bags and rucksacks, all designed for wearing while riding your motorcycle.

With BMW motorcycles and now Maxi-Scooters to suit all shapes, sizes and uses, you can be sure that whatever your needs and desires – from touring to sports riding to commuting – there is a wide range of rider clothing to choose from.

To help you decide which products suit you best, all of the 2012 range can be found in a comprehensive online showroom, designed for quick and easy navigation. Available in English, German, Spanish, French and Italian language, this innovative clothing and equipment portal allows you to browse an overview of each category, to see which products interest you most. Then, a simple click on the desired product brings up more specific details, with all the key features listed, plus colour and size options. Data sheets can be printed out for reading at your leisure and the products you like can also be bookmarked and added to a wish-list.

There are recommendations and highlights such as ‘Top Sellers’ in each category. Among the many products for 2012 are the Red Dot award-winning Airflow 2 helmet, Urban jacket and gloves, and Allround trousers – all of which will suit scooter riders and city commuters. Those lucky enough to be planning a touring holiday this year should perhaps consider a Venting jacket with Airflow suit if they are going to be riding in hot climates, while the new Tourshell suit will appeal to those planning to ‘go the distance’ on one of BMW Motorrad’s touring machines in a variety of weather conditions.

Those who appreciate good design or just want something stylish and fashionable to wear when away from their motorcycle, should direct themselves to the BMW Motorrad STYLE section of the portal, where a comprehensive range of good-looking leisure clothing can be discovered, from jackets and trousers, to long and short-sleeved t-shirts, hoodies, caps, lifestyle accessories and much more. Again, product specifications, detailed information and zoomable pictures of each item in the Urban, Heritage, Motorsport, Logo and Kids’ collections can be viewed.

The portal also includes a downloadable Motorcycle Equipment catalogue, giving you access to a wide choice of parts and accessories to enhance ownership of your BMW motorcycle, from luggage to carbon body parts, and just about everything in-between.

Of course, nothing beats a visit to your local BMW Motorrad dealer, where you can browse at your leisure, try on clothing for yourself or ask trained staff to demonstrate products and help you choose what’s best. However, with so much to choose from, the online showroom is the best place to start looking for your BMW Motorrad RIDE and STYLE requirements.

With the New Season officially starting across Europe, it’s time to head down to your local BMW Motorrad dealer to see all the new products. Aside from the new machines, a whole selection of new clothing and accessories awaits you. Simply categorized as ‘RIDE’ and ‘STYLE’, the collections are high-quality products designed for a variety of uses.

 
Click here to access the Ride & Style online showroom.